Now Hiring - Healthcare Lead Generation Marketing Strategist in Lakeland, FL

Spine Institute of Central Florida is looking for a detail oriented, energetic savvy digital marketing specialist and marketing team member with a passion for direct-response marketing to help take our results to the next level, and assist us in maintaining top quality branding and lead generation.

Candidate is responsible for helping create and implement ROI driven lead generation funnels, creating new and innovative solutions to those challenges using direct marketing principles, and communicating effectively with leadership and managers.

• Google Ads: 3 years (Required)
• Facebook Advertising: 3 years (Required)
• Conversion Rate Optimization (ads, landing pages, etc): 5 years (Required)
• Marketing experience (5+ years)
• Experience building a brand

Responsibilities:

• Design & implement lead generation ads for a medical practice
• Architect new ads utilizing Google AdWords and Google Analytics to improve lead performance
• Oversee new landing page concepts
• Maximize lead flow and efficient cost per lead/cost per acquisition across all digital channels (Facebook, Google Ads, YouTube)
• Communicate promptly and effectively with the marketing manager and clinical team
• Create and implement systems to increase efficiency of marketing activities

Requirements:

• Full time position
• Minimum of 3 years creating/managing successful direct response marketing campaigns digitally (Facebook/Meta ads, Google AdWords, and other digital advertising social media platforms).
• Experience creating and deploying successful offline marketing campaigns
• Experience in healthcare setting preferred.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Lakeland, FL 33813: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 1 year (Preferred)

Work Location: In person